I predict Jack Wills not be selling many of these

Many consider Jack Wills to be the English version of Abercrombie and Fitch. Gorgeous cashmere jumpers, ridiculously cosy hoodies and softer than soft leggings all stack the shelves and startlingly attractive shop assistants parade around as if they've come straight out of a model agency. It is also pretty much standard that most people that shop there have more than a couple of pennies spare and are thus more than willing to pay the higher-than-average prices. The company are reknowned for their preppy and simple pieces, with The Guardian even declaring that they have managed to make the notoriously chav-related hoodie posh.

oooooh snuggly hoodies. Jack Wills, £69 - £89

So, with many lovely items to their name, it is therefore beyond me how Jack Wills can make and then charge £798 for this monstrosity of a dress.

Bows? Love them. Vivd pattern? Very this season. Tulle underlay? Who doesn't want to feel like a princess? Yet throw those three components together and it all adds up to one big no. There might be some people that like it; good for them. We all like different things, and I believe the world would be a very boring place without varying tastes. But even if you do like it, I have no idea how the price can be considered jusifiable!

Jack Wills as a clothing company are respected, but not as high fashion designers; many of whom often charge less than this for a beautiful dress. After having a scour on the wonder that is net-a-porter I have found, what I think (some of you are bound not to agree), are a few nicer examples of what some or all of your £800 could get you instead...

Rachel Gilbert, £600

Notte by Marchesa, £690

Alexander Wang, £730

Malene Birger, £200

I'm not saying it is ok to spend £800 on a dress as long as it has a Dior label stitched in the back. However, if you insist on spending that much then surely it makes more sense to go for something from an established designer, which will then in turn maintain it's value over the years should you wish to re-sell it as vintage?

Which option would you go for?

http://www.jackwills.com/

http://www.net-a-porter.com/